Retail Optimization Example Argentina along with Bután Agency
Intelligent
banners were created for fravega.com, that, in every impression, show the best
set of offers to each user, maximizing clicks and conversions.
The Bután agency developed different strategies and arrangements of elements for different segments of traffic. In each impression the agreed design is shown, according to the segment:
·(retargeting) Users who have already shown interest in a product or
segment of Frávega's stock.
·(prospecting) Users who have not demonstrated their interests within
Fravega.
GroovinAds
was used as a technological tool to:
·
Integrate Frávega's offers feed, which is updated regularly and
automatically, managing to synchronize all the offers and their information
(image, title, price, landing page of the offer, and other information of
segmentation) with Fravega's the website information.
·
Create design templates with the graphic elements provided by the
agency.
·
Create the banners' tags.
·
In each impression, differentiate segments, choose for each segment the
offer disposition and the message to be transmitted, and optimize the product
selection.
It seemed
important to show how the advertising agency takes advantage of technology to
reduce operational load, then focusing on creativity and their advertising
guidelines strategy, using new tools, which do not compete with their
interests, but complement a technological need. Thus succeed in widening the
horizon, and the options they can offer to their customers within their display
guidelines.
With GroovinAds
handling retargeting matrices, optimization, management and distribution of ads
becomes a simple task.
You can
create tags for almost any Network. The tag is already compliant and is
obtained in a few minutes for the main Ad Servers.
For
example, a tag created for Google has the following format:
<!-- Begin: GroovinAds | gdn |
300x250 js -->
<script
type="text/javascript">
var grv_IdAds="4573";
var grv_width="300";
var grv_height="250";
var grv_IdAffiliate="";
var
grv_pidu="%%GOOGLE_GID%%";
var
OSClickTracker="%%CLICK_URL_UNESC%%";
</script>
<script
type="text/javascript"
src="https://ads01.groovinads.com/grv/groovinadsssl.os"></script>
<!-- End: GroovinAds | gdn |
300x250 js -->
These
tags are easily obtained within the platform, and the agency inserts ads to
different campaigns and Networks.
This
technology facilitates the operational task for Frávega and the Agency,
allowing them to focus on their creative work, because:
·
You only need 1 tag per format and network.
·
The tags are easily obtained from the interface for the list of
available networks.
·
There is no need to deal with 40 different clicktrackers specifications,
etc, which are embedded in the swf.
·
Any change in feed, design tracking does not alter the tags, avoiding a
constant upload of new tags to the campaigns.
·
GroovinAds artificial intelligence segments users, and select the offers
and designs shown in the ads in every every impression, simplifying the
campaigns configuration.
The
campaigns results increase thanks to GroovinAds decision engine, which uses
powerful segmentation methods and continuous performance learning.
In
GroovinAds we believe that bringing technology to agencies and clients we
achieve the adoption of such tools, enabling greater effectiveness in both the
operative and the performance aspects of publicity guidelines.
Here the
possibilities of creativity go hand in hand with technology, enabling creatives
to incorporate previously unthinkable and impossible to carry out variables
with traditional tools. In this new world of creative optimized everything is
coming and we are witnessing a good beginning.
