Monday, September 8, 2014

Rich Media Dynamic Creative Optimization (DCO) available for all type of devices

GroovinAds and Spark Flow announce the integration of their platforms to provide a powerful solution that combines the best of both technologies in an effective and simple way.

DCO + Rich Media
September 8 2014, BUENOS AIRES, ARGENTINA. GroovinAds and Spark Flow, two technology companies applied to digital marketing, leaders in Latin America, have integrated their respective products to deliver the first multi-screen rich media creative optimization solution for the region. Aligned in the vision of enriching and simplifying online advertising through technology, the result is high impact interactive experiences that are intelligently customized in real time for each user.

"We are very excited about this integration, we consider it a highly innovative and industry disruptive contribution, not only for its functionality but also for its ease of use", said Sebastian Miret, Product Manager and Co-Founder of Spark Flow. "Getting the right message and showing it in the best way possible, regardless of the user's device, remains the biggest challenge for advertisers and agencies. This product makes it feasible and does it very well."

GroovinAds technology allows, starting from the the advertiser's products feed, to optimize offers in real time considering user-specific information, re-targeting, context, geolocation and dozens of variables ranging from product category to the time of day and day of the week. Spark Flow, through its Studio tool, facilitates the creation of interactive ads HTML5 that work in all types of operating system and browser, in web and social networks and within apps. Formats ranging from layers and expendables, to full screen experiences for smartphones, tablets and desktop and can also be used in programmatic buying.

"Every day we are amazed further and further with how technology integrates with creativity, to allow for things that were impossible dreams before", says Jose Minich, CTO and Co-Founder of GroovinAds. "Optimizing the offers that are displayed to users in real time, already seemed a giant leap. But to be able now to integrate this optimization to Rich Media creatives, catapults us into a completely new and exciting era, where there are no limits to what you want to do."

Unifying the creation of compelling ads that are optimized in real time across all screen types, generating thousands of variants in a friendly and fast solution, raises a whole new universe of possibilities for the digital marketing ecosystem.

About GroovinAds

A team with over 10 years of experience doing e-marketing and developing business systems for the Internet in Latin America. They have a technology that combines a decision engine, a platform for creating ads and an ad server, which provides advertisers and agencies the ability to implement smart display campaigns on any network.

For more information, visit or @groovinads on Twitter.

About Spark Flow

Founded by a team of veterans in technology applied to digital advertising, Spark Flow is the first Latin American company to offer multi-screen rich media experiences. Spark Flow Studio is a powerful and easy to use tool to create highly attractive interactive ads , being able to be consistently distributed across all devices and platforms. Ensures functionality without errors and the best possible user experience, regardless of the traffic source.

For more information, visit or @sparkflownet on Twitter.

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