tag:blogger.com,1999:blog-26047665011419425622024-02-02T02:35:03.457-08:00GroovinAds Blog - EnglishAnonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-2604766501141942562.post-74239896461420097572014-12-24T05:14:00.000-08:002014-12-24T05:14:10.363-08:00Happy Holidays !!!<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq2KrgHnKVxzb-QeRnMAo-adjU3eFjXNNLiOg7Pq5gMFqTjoruxlSZ1mf63xa9ia9wzDJ-h9Sdn_66-JenzhR45udxQT17XFunHKyOCeH_JABLhPlQpY7upk7kNcVBN9jsgSEPIL7eskBc/s1600/tarjeta+navidad+y+a%C3%B1o+nuevo+2015+ingles+chica.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq2KrgHnKVxzb-QeRnMAo-adjU3eFjXNNLiOg7Pq5gMFqTjoruxlSZ1mf63xa9ia9wzDJ-h9Sdn_66-JenzhR45udxQT17XFunHKyOCeH_JABLhPlQpY7upk7kNcVBN9jsgSEPIL7eskBc/s1600/tarjeta+navidad+y+a%C3%B1o+nuevo+2015+ingles+chica.png" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-53892866735061923622014-10-07T09:46:00.003-07:002014-10-07T09:51:16.149-07:00GroovinAds - Segmentation Methods<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/5dQ88iOfn4I?feature=player_embedded' frameborder='0'></iframe></div>
<div style="background-color: white; color: #6e6e6e; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20.790000915527344px; text-align: center;">
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<span style="color: #6e6e6e; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20.790000915527344px;">Watch in HD </span></span><span style="background-color: transparent; font-size: 15px; line-height: 20.790000915527344px;"><span style="color: #6e6e6e; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><a href="https://www.youtube.com/watch?v=5dQ88iOfn4I" target="_blank">https://www.youtube.com/watch?v=5dQ88iOfn4I</a></span></span></div>
<div style="background-color: white; color: #6e6e6e; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20.790000915527344px; text-align: center;">
Visit our video channel in Yuotube!</div>
Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-14007646072877048972014-09-17T12:09:00.003-07:002014-09-17T12:11:32.170-07:00GroovinAds - Data Source Integration<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/RAbKOs1-6kg?feature=player_embedded' frameborder='0'></iframe></div>
<div style="background-color: white; color: #6e6e6e; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20.790000915527344px; text-align: center;">
<br /></div>
<div style="background-color: white; text-align: center;">
<span style="color: #6e6e6e; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20.790000915527344px;">Watch in HD </span></span><span style="background-color: transparent; font-size: 15px; line-height: 20.790000915527344px;"><span style="color: #3d85c6; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><a href="https://www.youtube.com/watch?v=RAbKOs1-6kg" target="_blank">https://www.youtube.com/watch?v=RAbKOs1-6kg</a></span></span></div>
<div style="background-color: white; color: #6e6e6e; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20.790000915527344px; text-align: center;">
Visit our video channel in Yuotube!</div>
Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-83563936980808762522014-09-16T05:24:00.000-07:002014-09-16T05:25:46.464-07:00Optimization depending on Business Model<div class="EmmaPar">
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;">Every time an ad is
shown by the </span><b style="color: #999999;">Ad Network</b><span style="color: #999999;">, it generates a request to </span><b><span style="color: #6fa8dc;">GroovinAds</span><span style="color: #999999;">
Decisions Engine</span></b><span style="color: #999999;">. GroovinAds uses complex probability and statistics
equations to </span><b style="color: #999999;">choose the offers</b><span style="color: #999999;"> and or designs that will be show,
identifying each user. The engine determines if the user has been to Advertiser
site in the past (Re-Targeting Segment) or not (Prospecting Segment), and
optimizes those segments according to:</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></div>
<div class="EmmaPar">
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;"><br /></span></span></div>
<div class="EmmaPar" style="margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="color: #999999;">1.<span style="font-size: 7pt;">
</span></span><!--[endif]--><b style="color: #999999;"><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;">Re-Targeting Segment</span></b><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;">: </span><span style="color: #6fa8dc;">GroovinAds</span><span style="color: #999999;"> will show an offer according to the users' interests,
in combination with Advertiser's business model and internal rules.</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></div>
<div class="EmmaPar" style="margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;"><br /></span></span></div>
<div class="EmmaPar" style="margin-left: 36.0pt; mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="color: #999999;">2.<span style="font-size: 7pt;">
</span></span><!--[endif]--><b style="color: #999999;"><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;">Prospecting Segment</span></b><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;">: </span><span style="color: #6fa8dc;">GroovinAds</span><span style="color: #999999;"> analyzes the user's location, the host on which the ad
is printed, the context and semantics of the page, how many times the user has
viewed the banner, trends of time and day, offer performance, etc., and shows
the offer most likely to generate clicks and conversions depending on the
Advertisers business model.</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></div>
<div class="EmmaPar">
<br /></div>
<div class="EmmaPar">
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;">The CTR and
conversions increase as the engine collects data, since the learning is dynamic
and will adjust to behavior of the users who view and click on the banners,
presenting a learning curve.<o:p></o:p></span></span></div>
<div class="EmmaPar">
<br /></div>
<div class="Standard">
<span style="color: #999999;"><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;">Each <b>Advertiser</b>
has different <b>rules</b> that help optimize their display campaigns. In
addition to specific internal rules, there are also general rules that depend
on the Advertiser's <b>Business Model</b>.</span><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;">The optimization of
flight offers is not the same as the optimization of lodging offers. Or, the
optimization of car campaigns is not the same as appliances campaigns. Each
business has general rules that improve their performance, that would not be
useful to a different business.<o:p></o:p></span></span></div>
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<br /></div>
<div class="Standard">
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;">Inside </span><b><span style="color: #6fa8dc;">GroovinAds</span><span style="color: #999999;">
Platform</span></b><span style="color: #999999;"> the Advertiser integrates their offers feed and, for every feed
they add, they must choose a </span><b style="color: #999999;">Business Model</b><span style="color: #999999;">. This will:</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span><br />
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;"><br /></span></span></div>
<div class="Standard" style="margin-left: 39.05pt; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #999999;"><span lang="EN-US" style="font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;">Determine the <b>fields</b> that suit the Advertisers' offers.</span><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="Standard" style="margin-left: 39.05pt; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #999999;"><span lang="EN-US" style="font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;">Determine the <b>dynamic information</b> that can be displayed in
the ads for each offer (landing page, image, title, price, description, country
where it will run, etc)</span><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="Standard" style="margin-left: 39.05pt; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #999999;"><span lang="EN-US" style="font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;">Define the best <b>segmentation criteria</b> for the campaign, that
will be taken into account by GroovinAds decision engine.</span><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="Standard">
<span style="color: #999999; font-family: 'Francois One'; font-size: 11pt;"><br /></span>
<span style="color: #999999; font-family: 'Francois One'; font-size: 11pt;">Some segmentation
parameters differ according to the</span><b style="color: #999999; font-family: 'Francois One'; font-size: 11pt;"> Business Models</b><span style="color: #999999; font-family: 'Francois One'; font-size: 11pt;">. For the </span><b style="color: #999999; font-family: 'Francois One'; font-size: 11pt;">Prospecting
Segment</b><span style="color: #999999; font-family: 'Francois One'; font-size: 11pt;">, some examples are:</span></div>
<div class="Standard">
<span lang="EN-US" style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #999999;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW6pchHu7LdQrnfG0oU6-MksizNE-iYSLqCQ8cliXJV2MC-DJwEydC_q1E7b355bWaI1iC-NObgpQgzCOOmCV9os2aFkwy-cIXHGBp4WOqI3Jp45ofLL5WLJIOswTYZLAIErca6ObMiHgW/s1600/1+ingles.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW6pchHu7LdQrnfG0oU6-MksizNE-iYSLqCQ8cliXJV2MC-DJwEydC_q1E7b355bWaI1iC-NObgpQgzCOOmCV9os2aFkwy-cIXHGBp4WOqI3Jp45ofLL5WLJIOswTYZLAIErca6ObMiHgW/s1600/1+ingles.png" /></a></div>
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<span style="color: #7c7c7c; font-family: 'Francois One'; font-size: 11pt;"><br /></span>
<span style="color: #7c7c7c; font-family: 'Francois One'; font-size: 11pt;">These rules combine
with the other segmentation criteria in the equations that </span><b style="font-family: 'Francois One'; font-size: 11pt;"><span style="color: #6fa8dc;">GroovinAds</span><span style="color: #7c7c7c;">
Decisions Engine</span></b><span style="color: #7c7c7c; font-family: 'Francois One'; font-size: 11pt;"> uses, resulting in the best set of products that will be
shown in each banner impression, to maximize clicks and conversions.</span><br />
<div class="Standard">
<br /></div>
<br />
<div class="Standard">
<span lang="EN-US" style="color: #7c7c7c; font-family: "Francois One"; font-size: 11.0pt; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: #7C7C7C; mso-style-textfill-fill-colortransforms: lumm=75000; mso-style-textfill-fill-themecolor: accent3; mso-themecolor: accent3; mso-themeshade: 191;">It is a huge step to
be able to use technology to optimize segments that previously needed a lot of
manual work and arbitrary decisions, that not always went hand in hand with the
users' preferences. This technology achieves a remarkable <b>performance boost</b>!</span></div>
<br />Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-16240359079602605862014-09-08T17:14:00.001-07:002014-09-19T08:37:47.607-07:00Rich Media Dynamic Creative Optimization (DCO) available for all type of devices<div style="margin-top: 0cm;">
<span style="color: #999999; font-family: Arial, Helvetica, sans-serif; font-size: small;">GroovinAds
and Spark Flow </span><span lang="en-US" style="color: #999999; font-family: Arial, Helvetica, sans-serif; font-size: small;">announce
the integration of their platforms to provide a powerful solution
that combines the best of both technologies in an effective and
simple way.</span></div>
<div>
<span lang="en-US" style="color: #999999; font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div>
<div lang="es-AR" style="margin-bottom: 0.28cm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEqh2BHW-WYFlSJ_Wj90rgxXeneZGL1otg3noOsJx75RnlyR6tCCY1w10H1Zc5MoAfw1Go-bcJUDXNJlIi6dft6Ip7tvUlmhALw84gqo0nraIvWDj0-W3gbenxyZ43DCngQEw5n5XeFy_t/s1600/GroovinSF-1024x546.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEqh2BHW-WYFlSJ_Wj90rgxXeneZGL1otg3noOsJx75RnlyR6tCCY1w10H1Zc5MoAfw1Go-bcJUDXNJlIi6dft6Ip7tvUlmhALw84gqo0nraIvWDj0-W3gbenxyZ43DCngQEw5n5XeFy_t/s1600/GroovinSF-1024x546.jpg" height="211" width="400" /></a></div>
</div>
<div class="western" lang="es-AR" style="margin-bottom: 0.28cm; text-align: center;">
<span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">DCO + Rich Media</span><b><br /></b></span></div>
<div class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US"><b>September
8 2014, BUENOS AIRES, ARGENTINA.</b></span><span lang="en-US">
GroovinAds and Spark Flow, two technology companies applied to
digital marketing, leaders in Latin America, have integrated their
respective products to deliver the first multi-screen rich media
creative optimization solution for the region. Aligned in the vision
of enriching and simplifying online advertising through technology,
the result is high impact interactive experiences that are
intelligently customized in real time for each user.</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US"><i>"We
are very excited about this integration, we consider it a highly
innovative and industry disruptive contribution, not only for its
functionality but also for its ease of use"</i></span><span lang="en-US">,
said Sebastian Miret, Product Manager and Co-Founder of Spark Flow.
</span><span lang="en-US"><i>"Getting the right message and
showing it in the best way possible, regardless of the user's device,
remains the biggest challenge for advertisers and agencies. This
product makes it feasible and does it very well."</i></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US">GroovinAds
technology allows, starting from the the advertiser's products feed,
to optimize offers in real time considering user-specific
information, re-targeting, context, geolocation and dozens of
variables ranging from product category to the time of day and day of
the week. Spark Flow, through its Studio tool, facilitates the
creation of interactive ads HTML5 that work in all types of operating
system and browser, in web and social networks and within apps.
Formats ranging from layers and expendables, to full screen
experiences for smartphones, tablets and desktop and can also be used
in programmatic buying.</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div align="LEFT" class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US"><i><span style="background: none repeat scroll 0% 0% rgb(255, 255, 255);">"Every
day we are amazed further and further with how technology integrates
with creativity, to allow for things that were impossible dreams
before"</span></i></span><span lang="en-US"><span style="font-style: normal;"><span style="background: none repeat scroll 0% 0% rgb(255, 255, 255);">,
says Jose Minich, CTO and Co-Founder of GroovinAds.</span></span></span><span lang="en-US"><i><span style="background: none repeat scroll 0% 0% rgb(255, 255, 255);">
"Optimizing the offers that are displayed to users in real time,
already seemed a giant leap. But to be able now to integrate this
optimization to Rich Media creatives, catapults us into a completely
new and exciting era, where there are no limits to what you want to
do."</span></i></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US">Unifying
the creation of compelling ads that are optimized in real time across
all screen types, generating thousands of variants in a friendly and
fast solution, raises a whole new universe of possibilities for the
digital marketing ecosystem.</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div align="JUSTIFY" class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US"><b>About GroovinAds</b></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div align="JUSTIFY" class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US">A team with over 10 years of experience doing
e-marketing and developing business systems for the Internet in Latin
America. They have a technology that combines a decision engine, a
platform for creating ads and an ad server, which provides
advertisers and agencies the ability to implement smart display
campaigns on any network.</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div align="JUSTIFY" class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US">For more information, visit
</span><span style="color: #0563c1;"><span lang="zxx"><u><a href="http://www.groovinads.com/"><span lang="en-US">http://www.groovinads.com</span></a></u></span></span><span lang="en-US">
or @groovinads on Twitter.</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div align="JUSTIFY" class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US"><b>About Spark Flow</b></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div align="JUSTIFY" class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US">Founded by a team of veterans in technology
applied to digital advertising, Spark Flow is the first Latin
American company to offer multi-screen rich media experiences. Spark
Flow Studio is a powerful and easy to use tool to create highly
attractive interactive ads , being able to be consistently
distributed across all devices and platforms. Ensures functionality
without errors and the best possible user experience, regardless of
the traffic source.</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<br />
<div align="JUSTIFY" class="western" lang="en-US" style="margin-bottom: 0.28cm;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="en-US">For more information, visit
</span><span style="color: #0563c1;"><span lang="zxx"><u><a href="http://www.sparkflow.net/"><span lang="en-US">http://www.sparkflow.net</span></a></u></span></span><span lang="en-US">
or @sparkflownet on Twitter.</span></span></span></div>
Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-51396160014095895722014-09-02T06:21:00.003-07:002014-09-02T06:22:49.224-07:00GroovinAds - Operation Overview <div class="separator" style="clear: both; text-align: center;">
<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="https://i.ytimg.com/vi/L6jwo_uM8dM/0.jpg" height="266" width="320"><param name="movie" value="https://www.youtube.com/v/L6jwo_uM8dM?version=3&f=user_uploads&c=google-webdrive-0&app=youtube_gdata" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="https://www.youtube.com/v/L6jwo_uM8dM?version=3&f=user_uploads&c=google-webdrive-0&app=youtube_gdata" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
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Watch in HD <a href="https://www.youtube.com/watch?v=L6jwo_uM8dM"><span style="color: #3d85c6;">https://www.youtube.com/watch?v=L6jwo_uM8dM</span></a></div>
<div style="text-align: center;">
Visit our video channel in Yuotube!</div>
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<br />Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-55793919105994209942014-08-26T08:33:00.002-07:002014-09-02T05:28:07.750-07:00Example Frávega<div class="DefaultStyle">
<span lang="EN-US" style="color: #00b0f0; font-family: 'Francois One'; line-height: 107%;"><span style="font-size: large;">Retail Optimization Example Argentina along with Bután Agency</span></span><span lang="PT-BR" style="color: #00b0f0; font-family: 'Francois One'; line-height: 107%;"><o:p></o:p></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><span style="color: #666666;">Intelligent
banners were created for </span><span style="color: #6fa8dc;"><b>fravega.com</b></span><span style="color: #666666;">, that, in every impression, show the best
set of offers to each user, maximizing clicks and conversions.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm_g3SnIM_fquEZ-CLRqVI05z0FgVqvtwVEO2KUvW0Qf8dRS99acHZVvScnxyX8bVsEuS7Lj1PjrbJktRRKmBv_rG8z9fJM-Ku2HVtecjNHhg60lw4mhq40QfQ629mPDSRDCxmTfUIbAFx/s1600/fravega_1pr-horz.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm_g3SnIM_fquEZ-CLRqVI05z0FgVqvtwVEO2KUvW0Qf8dRS99acHZVvScnxyX8bVsEuS7Lj1PjrbJktRRKmBv_rG8z9fJM-Ku2HVtecjNHhg60lw4mhq40QfQ629mPDSRDCxmTfUIbAFx/s1600/fravega_1pr-horz.jpg" /></a></div>
<div style="text-align: center;">
<br /></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3dofOBNsNsRtOFxCKPiHVesJhyooP4soN1_-JIlNZZUZAG3yw1HpdRXQVzoyCPfnTxWIz2iT6tRaVRzMIZD8pLSusU-HY7pACDi94xxZ_TRqdzyq00igNoIrci_xzPbjMX3ZwzvXfuzCb/s1600/fravega_oe.png" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3dofOBNsNsRtOFxCKPiHVesJhyooP4soN1_-JIlNZZUZAG3yw1HpdRXQVzoyCPfnTxWIz2iT6tRaVRzMIZD8pLSusU-HY7pACDi94xxZ_TRqdzyq00igNoIrci_xzPbjMX3ZwzvXfuzCb/s1600/fravega_oe.png" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf2N0-xFOrg4egoROxTzSkeHVzKMcXI7bwXAYDGYJSDx-Tq8JKrqF2LSKsnNEvMAwZCnWDAr50wfhkT_xOrRVyEID3IsR-3oTEIo7VdXp9J1b_SeAi28wZV2JfKMC-tkLw0Jym2CVuAmSE/s1600/fravega_ex_3pr.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf2N0-xFOrg4egoROxTzSkeHVzKMcXI7bwXAYDGYJSDx-Tq8JKrqF2LSKsnNEvMAwZCnWDAr50wfhkT_xOrRVyEID3IsR-3oTEIo7VdXp9J1b_SeAi28wZV2JfKMC-tkLw0Jym2CVuAmSE/s1600/fravega_ex_3pr.png" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="DefaultStyle">
<br /><span style="color: #666666; font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">The </span><b style="color: #666666; font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">Bután</b><span style="color: #666666; font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">
agency developed different strategies and arrangements of elements for
different segments of traffic. In each impression the agreed design is shown,
according to the segment:</span></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l2 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="PT-BR" style="color: #666666; font-family: Symbol; line-height: 107%;">·</span><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><b><span style="color: #6fa8dc;">(retargeting)</span></b><span style="color: #666666;"> Users who have already shown interest in a product or
segment of Frávega's stock.</span></span><span lang="PT-BR" style="color: #666666; font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l2 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l2 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="PT-BR" style="color: #666666; font-family: Symbol; line-height: 107%;">·</span><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><b><span style="color: #6fa8dc;">(prospecting)</span></b><span style="color: #666666;"> Users who have not demonstrated their interests within
Fravega.</span></span><span lang="PT-BR" style="color: #666666; font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><b>GroovinAds</b>
was used as a technological tool to:</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">Integrate Frávega's offers feed, which is updated regularly and
automatically, managing to synchronize all the offers and their information
(image, title, price, landing page of the offer, and other information of
segmentation) with Fravega's the website information.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">Create design templates with the graphic elements provided by the
agency.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">Create the banners' tags.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">In each impression, differentiate segments, choose for each segment the
offer disposition and the message to be transmitted, and optimize the product
selection.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">It seemed
important to show how the advertising agency takes advantage of technology to
reduce operational load, then focusing on creativity and their advertising
guidelines strategy, using new tools, which do not compete with their
interests, but complement a technological need. Thus succeed in widening the
horizon, and the options they can offer to their customers within their display
guidelines.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">With <b>GroovinAds</b>
handling retargeting matrices, optimization, management and distribution of ads
becomes a simple task.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">You can
create tags for almost any Network. The tag is already compliant and is
obtained in a few minutes for the main Ad Servers.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span><br />
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5SArCjtrgAIxz0qLy8Nvox2kGxKP7ebiRH0adFfTBz4HCHcc7HokzCVhwDGC7XMxsD_m71F-4_Os6ydWerKvOLkhNAzFq6447iplDSrimwQ7c1bPDU4A767-tX_11iQXlJC15poHJ3hN4/s1600/444444+ingles.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5SArCjtrgAIxz0qLy8Nvox2kGxKP7ebiRH0adFfTBz4HCHcc7HokzCVhwDGC7XMxsD_m71F-4_Os6ydWerKvOLkhNAzFq6447iplDSrimwQ7c1bPDU4A767-tX_11iQXlJC15poHJ3hN4/s1600/444444+ingles.png" /></a></div>
<br /></div>
<table align="left" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td height="0" width="200"></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
</tbody></table>
<div class="DefaultStyle">
<!--[if gte vml 1]><o:wrapblock><v:shape id="Picture"
o:spid="_x0000_s1026" type="#_x0000_t75" style='position:absolute;
margin-left:149.85pt;margin-top:4.65pt;width:182.25pt;height:168.95pt;
z-index:6;visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:0;
mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;
mso-position-horizontal:absolute;mso-position-horizontal-relative:text;
mso-position-vertical:absolute;mso-position-vertical-relative:text'>
<v:imagedata src="file:///C:\Users\Emanuel\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title=""/>
<w:wrap type="topAndBottom"/>
</v:shape><![endif]--><!--[if !vml]-->
<!--[endif]--><!--[if gte vml 1]></o:wrapblock><![endif]--><span style="color: #666666;"><br clear="ALL" />
<span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">For
example, a tag created for Google has the following format:</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><!-- Begin: GroovinAds | gdn |
300x250 js --></span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><script
type="text/javascript"></span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;">var grv_IdAds="4573";</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;">var grv_width="300";</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;">var grv_height="250";</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;">var grv_IdAffiliate="";</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;">var
grv_pidu="%%GOOGLE_GID%%";</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;">var
OSClickTracker="%%CLICK_URL_UNESC%%";</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"></script></span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
<b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><script
type="text/javascript"
src="https://ads01.groovinads.com/grv/groovinadsssl.os"></script></span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></b></div>
<div class="DefaultStyle">
</div>
<div class="DefaultStyle">
<span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><b><!-- End: GroovinAds | gdn |
300x250 js --></b></span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 107%;"><o:p></o:p></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">These
tags are easily obtained within the platform, and the agency inserts ads to
different campaigns and Networks.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">This
technology facilitates the operational task for Frávega and the Agency,
allowing them to focus on their creative work, because:</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">You only need 1 tag per format and network.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">The tags are easily obtained from the interface for the list of
available networks.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">There is no need to deal with 40 different clicktrackers specifications,
etc, which are embedded in the swf.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
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<span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">Any change in feed, design tracking does not alter the tags, avoiding a
constant upload of new tags to the campaigns.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;"><br /></span></span></div>
<div class="DefaultStyle" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #666666;"><span lang="PT-BR" style="font-family: Symbol; line-height: 107%;">·<span style="font-family: 'Times New Roman'; line-height: normal;"> <b>
</b></span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><b>GroovinAds</b> artificial intelligence segments users, and select the offers
and designs shown in the ads in every every impression, simplifying the
campaigns configuration.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
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<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">The
campaigns results increase thanks to <b>GroovinAds</b> decision engine, which uses
powerful segmentation methods and continuous performance learning.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="DefaultStyle">
<br /></div>
<div class="DefaultStyle">
<span style="color: #666666;"><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;">In
<b>GroovinAds</b> we believe that bringing technology to agencies and clients we
achieve the adoption of such tools, enabling greater effectiveness in both the
operative and the performance aspects of publicity guidelines.</span><span lang="PT-BR" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><o:p></o:p></span></span></div>
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<br />
<div class="DefaultStyle">
<span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><span style="color: #666666;">Here the
possibilities of creativity go hand in hand with technology, enabling creatives
to incorporate previously unthinkable and impossible to carry out variables
with traditional tools. In this new world of creative optimized everything is
coming and we are witnessing a good beginning.</span></span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 11.0pt; line-height: 107%;"><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif; line-height: 107%;"><span style="color: #666666;"><br /></span></span></div>
Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-56995620671264404212014-08-22T05:58:00.003-07:002014-08-22T05:59:41.585-07:00Example Despegar<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0cm; mso-line-height-alt: 15.3pt;">
<b><span style="border: none windowtext 1.0pt; color: #00b0f0; font-family: "Francois One"; font-size: 21.0pt; mso-bidi-font-family: Arial; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR; padding: 0cm; text-transform: uppercase;">OPTIMIZATION
EXAMPLE FOR DESPEGAR<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: #6e6e6e; font-family: "Trebuchet MS","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;">For Despegar, we created banners that
can show, for the same banner, a flight offer, a hotel offer, or a car rental
offer, every time they are shown:</span><span style="color: #6e6e6e; font-family: Arial, sans-serif; font-size: 11.5pt; line-height: 15.3pt;"> </span></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi60XwnKYEfo3u4bI_Rnu7HTNsV6wsKXuSipKkCOg1uBzPfxC-FBJPboFvpUqbIxuCZKUaCqKwGbip7ysol1_phxVI0mBUSA6GYS927qCqmubH7bLTfhgmktiKTwf8K73fSLbJTHTNcujru/s1600/banner+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi60XwnKYEfo3u4bI_Rnu7HTNsV6wsKXuSipKkCOg1uBzPfxC-FBJPboFvpUqbIxuCZKUaCqKwGbip7ysol1_phxVI0mBUSA6GYS927qCqmubH7bLTfhgmktiKTwf8K73fSLbJTHTNcujru/s1600/banner+1.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmBSQmYkymoXV9Zw2AI37SORt_waKY2HOprkl11avRJi_IF7bdR_54boymKh42t38YaJl3lhMQh6pS5eSyBaEjyef7cDP04GbuczvXbz5j3GyjlLV_aHZpdVswAC_kx7mFwol0Sw2vitIJ/s1600/banner+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmBSQmYkymoXV9Zw2AI37SORt_waKY2HOprkl11avRJi_IF7bdR_54boymKh42t38YaJl3lhMQh6pS5eSyBaEjyef7cDP04GbuczvXbz5j3GyjlLV_aHZpdVswAC_kx7mFwol0Sw2vitIJ/s1600/banner+2.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj-deEZCF95P2sfBn-6vYo7Tw2HogcZdRd2jGg0jR_05uC2zch6i8QNWRLyOI8FHc5hTqCA2xLj0KOKRIpa3Ns9G52O5wkWCHZAVTUBPiXFh6bu_G7DE_k1UsWce80qxfD2ew0nF1v0zjt/s1600/banner+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj-deEZCF95P2sfBn-6vYo7Tw2HogcZdRd2jGg0jR_05uC2zch6i8QNWRLyOI8FHc5hTqCA2xLj0KOKRIpa3Ns9G52O5wkWCHZAVTUBPiXFh6bu_G7DE_k1UsWce80qxfD2ew0nF1v0zjt/s1600/banner+3.jpg" /></a></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: #6e6e6e; font-family: 'Trebuchet MS', sans-serif; font-size: 9pt; line-height: 15.3pt;">Whenever an Ad Network shows the
banner, it generates a request to GroovinAds decisions engine.</span></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: #6e6e6e; font-family: "Trebuchet MS","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;">GroovinAds identifies the user and
determines, in first place if the user has been to Despegar's webpage in the
past (Re-Targeting Segment) or not (Open Segment), and displays an offer that
will maximize clicks and conversions:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0cm; mso-line-height-alt: 15.6pt;">
<span style="color: #00b0f0; font-family: "Trebuchet MS","sans-serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;">1</span><span style="color: #6e6e6e; font-family: "Trebuchet MS","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;"> For
users in the Re-Targeting Segment, GroovinAds will show an offer according to
their interests, in combination with Despegar's internal rules.</span><span style="color: #6e6e6e; font-family: "Arial","sans-serif"; font-size: 11.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.3pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<span style="color: #00b0f0; font-family: "Trebuchet MS","sans-serif"; font-size: 18.0pt; line-height: 107%; mso-ansi-language: ES-AR; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;">2 </span><span style="color: #6e6e6e; font-family: "Trebuchet MS","sans-serif"; font-size: 9.0pt; line-height: 107%; mso-ansi-language: ES-AR; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;"> For users in the Open Segment, GroovinAds
analyzes the user's location, the host on which the ad is printed, the context
and semantics of the page, how many times the user has viewed the banner,
trends of time and day, offer performance, etc., and shows the offer most
likely to generate clicks and conversions.</span><br />
<span style="color: #6e6e6e; font-family: "Trebuchet MS","sans-serif"; font-size: 9.0pt; line-height: 107%; mso-ansi-language: ES-AR; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;"><br /></span>
<span style="color: #6e6e6e; font-family: "Trebuchet MS","sans-serif"; font-size: 9.0pt; line-height: 107%; mso-ansi-language: ES-AR; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-AR;"><br /></span>Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-72108824594550651752014-08-13T11:41:00.000-07:002014-08-15T14:17:21.775-07:00Optimization<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: left;">
<a href="http://www.groovinads.com/contact-us/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO_DdJqtW8GDaMIas6OqdjpSLwE3KKUyUJQbylaZq3tMVt23uzMZTpWd-0PqZnNRdROuvhe5tghb5Xk0QFbmhXau8dXMkMCk_a4say1Arm4WQuaD6OlZ9o8DNKppNDdhLsZTo8Vj7zL_Li/s1600/1-p.png" /></a></div>
Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-53662061027333230192014-08-13T11:39:00.002-07:002014-08-13T11:39:48.168-07:00Benefits<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaaWNQYfy_U-_Wy0bGjPDwte3EkBklInQTr6mPWBujhn899S_PlK0-Ynd0PoyJhJ-qDvkm7FX-Sh4DddHRL7iQgrj0dG56CW6fhXwSWw88e5Opa5bUjxJqYDdX7UlbrPot2Hg_SW5qPINr/s1600/mailer-novedades-final-para-blogger-VENTAJAS-OPCION-2-final-ingles.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaaWNQYfy_U-_Wy0bGjPDwte3EkBklInQTr6mPWBujhn899S_PlK0-Ynd0PoyJhJ-qDvkm7FX-Sh4DddHRL7iQgrj0dG56CW6fhXwSWw88e5Opa5bUjxJqYDdX7UlbrPot2Hg_SW5qPINr/s1600/mailer-novedades-final-para-blogger-VENTAJAS-OPCION-2-final-ingles.png" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0tag:blogger.com,1999:blog-2604766501141942562.post-88149606036969756492014-08-13T11:38:00.000-07:002014-09-02T06:21:55.496-07:00GroovinAds - Dynamic Creative Optimization Services<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dyJjrY4XOt6Kym7xXZek4yam4OG-XPDA6307DxiXhQb0peTK1CEUBR8aGwtjPdxBlg_DQqicNXfaJTDrTLIDg' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<div style="text-align: center;">
Watch in HD https://www.youtube.com/watch?v=1pjU595xO3w</div>
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Visit our video channel in Yuotube!</div>
Anonymoushttp://www.blogger.com/profile/05872131157864994356noreply@blogger.com0